This part is to help us find the consumer groups for our products. The most important thing I position for my product is haute couture, followed by costumes. Because basically, no one wears this type of clothes in life, I try to find people who I think have a certain level of consumption, have requirements for fashion in daily life. Because it is haute couture and costumes, I went to research some actresses who often attend the grand occasion. During this occasion, they wear Haute couture, and costumes are needed in the drama.
For example, Anne Hathaway, I chose her because she has acted as the White Queen in “Alice in Wonderland” and the Catwoman who she performed. These character costumes are all types that I am interested in and want to do. Similarly, I also chose the Chinese actor Fan Bingbing. As influential public figures, they often walked some red carpet or fashion events (magazines, etc.) shooting, which is often used in haute couture clothing. At the same time, they have enough economic strength to bear these consumptions.
Because there are no people around me who can buy haute couture and costumes, I interviewed people around me who are very interested in fashion but cannot support the purchase of this kind of couture for the time being, such as my friends and my mother. I am willing to make customizes for the people who I think have stories and fashion characteristics without thinking about costs. (Not only now, but also in work in the future. The design objects are not limited to people around me. It’s more like individual orders for your preferences.)