This lesson introduced us to some brands and their USPs and guided us to find a USP of our own. I was confused at the time and I didn’t know how to start. I felt that all the works I made were just because I thought of an interesting picture and then I wanted to make it. I didn’t point out that the group should be sexually relevant before the production. Do it and approach a certain standard. So I started to think about whether I had a definite direction to pursue. The answer is yes. I am particularly interested in gorgeous, meticulous, special, and story-telling women’s clothing, such as the haute couture for the shows, (film and television works) costumes and stage costumes. So I started to think about the commonality of this clothing directions-they are all customized (most of the time there is only one piece).
So I thought maybe I could use the “Private Customization” as my USP MAIN IDEA. Unlike some brands on the market, we will have a more in-depth and professional understanding of customized objects.
For example, if we were to make costumes for a stage performance now. First, we will understand the creative background of the performance content, and give the costume an accurate atmosphere tone corresponding to the theme. Second, we will understand the specific movements of the performance. For example, if it is a dance performance, we will choose fabrics that are suitable for all the dance movements in this dance and have a good visual effect in the show. At the same time, we make the clothes suitable for lighting, stage layout and other details. Our team has professional lighting engineers, stage decorators and photographers to discuss the design and production of clothes with the costume designer together so that the products can be more personalized, detailed and professional. Make every detail of the stage the best.
I have no doubts about this class for now, but I look forward to the corrections or suggestions on my understanding. Thank you for reading.