Regarding customer surveys, I started with fashion style and consumption level respectively. Among them, I choose my mom as one of my consumers. Because while I recognize her fashion taste, I know her enough to conduct a more in-depth and accurate analysis. I also chose Anne Hathaway as one of my research subjects, because my definition of my design direction is more biased towards haute couture and costumes, so I chose an actress who has sufficient financial means to conduct research, but due to that she as a star is far with me so that I only choose one consumer like her this time.
Shop research took me a lot of time, but the effect was not significant. I went to different shopping malls three times in two cities. One time was in the largest shopping mall in Nansha District of Guangzhou, where there were no high-end brands, so I took a shop that I thought was more interesting in decoration, but in the end, due to the type of clothing in this store isn’t which I want to design in the future. The type of clothing did not match, so it was not adopted in the shop report in the end.
The second time I went to a big shopping mall in Shenzhen, where I didn’t see any shop that I thought met my standards, but I saw a handmade shop that gave me a lot of inspiration. The shop is all wrapped in real or fake green plants, much like a fairy tale world. The inside of the roof is also full of vegetation and there are toy car tracks installed on the roof, and wooden toy cars run on it non-stop. It makes me feel that the decoration of the shop feels ‘immersive’. The shop sells cute and childlike handmade products, so the interior decoration creates a fairytale-like oasis fairyland feeling, so if the brand style is darker, then the shop can be made into consumers who will dream of going. The magical world of the film. And there is a hand-made area in the store. After seeing it, I thought, can my brand also have some designs that can interact with customers? So I thought that my brand could give customers a place to play the bronze medal in the store. After the bronze medal was played, the in-store staff would help you sew the clothes purchased in the store. But because this shop buys handmade products instead of clothing, I didn’t put this shop in the shop repot in the end, but I put this idea into the session 7-design part.
Because my design direction is mainly couture and costume design, and I don’t have any contact with costume design in my life. Usually luxury brands have couture, so I went to collect the information of the shop report for the last time. The place with the most luxury brands in Shenzhen. Most of the stores are not allowed to shoot, and most of the products make me feel relatively disappointed. The shoes of tens of thousands of yuan are even not treated with burrs. But I put all the photos and experiences I took this time into the shop report.